Yahoo Buys Microblogging Site Tumblr
The purchase of Tumblr was supposed to be Yahoo’s ticket to relevancy with a young, trendy audience. It would give Yahoo a way to attract traffic and revenue on mobile devices.
But the acquisition has been a failure. Tumblr has struggled to monetize its user base and Yahoo has found it difficult to integrate the two companies.
Tumblr’s early days
Tumblr is a microblogging site that allows users to post text, photos, videos and music. It also enables users to follow other blogs and see their posts in their dashboard. Tumblr also provides users with the option to reblog other content on their own blogs.
During its early days, Tumblr was known as a petri dish of Internet quirkiness and nurtured subcultures such as bronies (fans of the cartoon My Little Pony) and otherkin (people who identify as non-human). The blog also became famous for its reblogging feature that allowed users to spread NSFW gifs and other memes.
Tumblr has since become more mainstream and embraced by young adults, but the site’s struggles have not ended. Its future is uncertain, but the company has not given up on the platform and is trying to find ways to monetize it.
Despite being one of the most popular blogging platforms in the world, Tumblr still struggles to monetize. As TechCrunch’s parent company Yahoo tries to find new ways to keep users coming back, it faces an uphill battle against competitors like Facebook and Google.
To monetize Tumblr, Yahoo will have to figure out how to entice advertisers to spend money on sponsored posts. The company will also have to convince bloggers that advertisements won’t disrupt their experience. This is a difficult feat, and the success of Tumblr’s monetization efforts could make or break the company’s acquisition of the service.
While the $1.1 billion Tumblr acquisition was a risky move for Yahoo, it will give the company more resources to try and compete with Google and others. But the first-time CEO Marissa Mayer will have to be careful not to screw it up. If she does, the deal will be a bust. And it will have to work hard to rekindle the excitement that fueled the creation of the original Yahoo.
The company’s blog platform has been used by bloggers to share their thoughts and ideas with the world. Some blogs focus on a particular topic, such as politics or crafting, while others act like an online diary. Others feature a mix of images and text to give readers a complete picture of the blogger’s life.
The purchase is the latest move by Yahoo CEO Marissa Mayer, who has shaken up the company since taking over in 2012. In her first year at the helm, she has rolled out a new homepage, redesigned Yahoo Mail and refreshed Flickr, an image-sharing service that had been losing steam.
While Tumblr has a significant following, it is not a profitable business. It attracts more than 300 million monthly unique visitors, and its users post about 900 posts a second. However, the site also hosts a lot of unsavory content, including pornography, which makes it less appealing to advertisers. In addition, its monetization efforts have been lackluster.
Yahoo is a technology company that was founded in 1994 by Jerry Yang and David Filo. They began by creating a directory of websites organized by categories. Their work was so popular that they postponed their graduate studies to focus on the project. The name “Yahoo” comes from a phrase in Gulliver’s Travels, referring to the wild, dirty and restless creatures that are often called yahoos.
In recent years, the company has struggled with a series of security breaches and was accused of collaborating with the US government on mass surveillance programs like PRISM and XKeyscore. This sparked several class-action lawsuits against the company. The company has also failed to capitalize on the popularity of apps like TikTok.
In 2017, Verizon purchased Yahoo’s internet businesses, including Tumblr, for $4.5 billion. The remaining portions of the company were combined with other tech and media brands, such as AOL and TechCrunch, to form a new umbrella company called Oath.